Activists’ ironic fall for Gillette “toxic male” ad spells mega-$$s for Procter and Gamble!
What the production team for the Gillette ad failed to understand: * Real men don’t like being told what to do. * You do not piss off your No. 1 customer. * Make your Ad about your product, not your personal advocacies. The fact is, consumers of Gillette’s disposable razors have long fallen for the…