Jollibee is world-class because it did what other great brands did well – get into people’s heads
Jollibee gives Filipinos that familiar warm fuzzy feeling. One bite into a Jollibee burger sends us back in time and, for many, half way around the world back to a place of familiar sights, sounds, and smells. Make no mistake, however. The Jollibee franchise is a successful multinational enterprise. It didn’t get there by accident….