Twitter owner Elon Musk does it again. As if to further troll the woke folk who infest his social media toy, he had recently revoked that much-coveted credential worn with pride by the erstwhile “verified” elite.
Twitter’s aristocracy is no more. Last year, Elon Musk described the verification process as a “lords & peasants system” and on Thursday he deployed the guillotine. Feudalism has now given way to capitalism: money gets you status.
In a long-threatened cull, famous names including Cristiano Ronaldo, Beyoncé, Kim Kardashian, JK Rowling and Sir Paul McCartney lost the blue ticks that confer verified status on accounts.
As expected, the chi chi mob are aghast.
The principle at work here that allows us to put this catastrophe in proper perspective is that ultimately it is substance that builds brands and sustained credibility. To be dependent on a credential awarded by a higher authority to prop up one’s relevance in society is a red mark on one’s character in much the same way that a person who always has to insist she is a “truth teller” is more likely to be a dishonest person.
Who needs a blue check when you have a BLUE WHALE? pic.twitter.com/qODDgkzqVB
— American Museum of Natural History (@AMNH) April 21, 2023
Why be all fussed about the loss of that Twitter blue tick? It really comes down to how confident one is that one’s place in society is built on a solid foundation of integrity.
Webmaster of Get Real Philippines